Social Media Manager - Brihaspathi Academy

Social Media Manager (Male/Female; Only for BDS/MDS fraternity)

Location: Work from Home
Experience Level: minimum of 2 years
Vacancies: 01

Manage FB marketing campaigns and day-to-day activities.
1. Curate relevant content to reach the audience most likely to buy from you.
2. Source the required content from the editorial team.
3. Monitor, listen and respond to users in a “Social” way while cultivating leads and sales.
4. Conduct online advocacy and open stream for cross-promotions.
5. Develop and expand community and/or blogger outreach efforts.
6. Oversee design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, and blog).
7. Compile report for management showing results (ROI).
Implement a proactive strategy for capturing customer online reviews. Monitor online ratings and respond accordingly.
Promoting new posts using advertisements, emails, social media, and other methods to alert and attract new readers.
Monitor trends in Social Media tools, applications, channels, design and strategy.
Identify threats and opportunities in user generated content surrounding the business, report to appropriate management.
Analyse campaigns and translate anecdotal or qualitative data into recommendations and plans for revising the Social Media campaigns.

Possesses knowledge and experience in the tenets of traditional marketing.
Demonstrates creativity and documented immersion in Social Media. (Give links to profiles as examples).
Proficient in content marketing theory and application. Experience sourcing and managing content development and publishing.
Exhibits the ability to jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound.
Displays in-depth knowledge and understanding of Social Media platforms and their respective participants (Facebook, Twitter, Yelp, Google+Local, YouTube, Instagram, Pinterest etc.) and how each platform can be deployed in different scenarios.
Maintains excellent writing and language skills.
Enjoys a working knowledge of the blogging ecosystem relevant to the Company’s field.
Displays ability to effectively communicate information and ideas in written and video format.
Exceeds at building and maintaining sales relationships, online and off.
Is a Team player with the confidence to take the lead and guide other employees when necessary
Makes evident good technical understanding and can pick up new tools quickly.
Maintains a working knowledge of principles of SEO including keyword research. Highly knowledgeable in the principles of “Search and Social”.
Demonstrates winning Social Customer Service techniques. Possesses great ability to identify potential negative or crisis situation and apply conflict resolution principles to mitigate issues.